In this focused and practical guide, Patrick J. Holladay provides a comprehensive approach to education, teaching, learning, pedagogical approaches and curriculum development for agritourism.
Teaching Agritourism is an essential toolkit for developing teaching strategies, as well as a resource for understanding agritourism development. It integrates pedagogy, theory and practice to provide a detailed analysis of all aspects of agritourism. Chapters use real-world case studies to examine key areas such as agritourism planning, marketing risk management, sustainability and technology. Holladay discusses a wide range of activities such as farm stays, farmers markets and direct-to-consumer sales and showcases insights into the future development of agritourism.
Providing comprehensive curriculum development guides and practical tools, this insightful book is an excellent resource for scholars in agritourism, agricultural studies, and tourism. Practitioners, destination marketing organizations, economic development associations, and governmental tourism agencies will also find the book useful for future strategic planning.
Rezensionen / Stimmen
'A must-read for all of us working to support agritourism - Dr. Patrick Holladay has written the book that agritourism educators have been waiting for. It begins with theories of adult education and quickly moves into practical applications of agritourism assessment, visitor expectations, business management, legal issues, marketing, strategic planning, technology, and sustainability. The book closes with an extensive list of additional resources to help agritourism educators, students, and practitioners apply the lessons learned and tools available to their own classrooms, workshops, and farms.' -- Lisa Chase, University of Vermont, US
Reihe
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 216 mm
Breite: 138 mm
ISBN-13
978-1-80220-818-4 (9781802208184)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Patrick J. Holladay, Professor of Hospitality, Tourism and Event Management, School of Hospitality, Sport and Tourism Management, Sorrell College of Business, Troy University, US
Contents
Preface
1 Introduction to Teaching Agritourism
2 Agritourism assessment
3 Visitor expectations
4 Business management
5 Legal aspects
6 Marketing and promotion
7 Strategic planning
8 Technology
9 Sustainable agritourism
Appendix: additional resources
References
