This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensable practical handbook for student and practitioner optometrists and dispensing opticians.Practical
Introductory level
Easily accessible text with bullet points and a wealth of sample forms and case examples
Rezensionen / Stimmen
"Congratulations to Butterworth Heinemann for a great production job. The size, design, typeface etc are such that the book has the right feel for what it is a light and easy introductory primer. The cover is great certain to catch attention. I am sure it will do very well for you ." Professor Nathan Efron, UMIST, UK.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Beruf und Forschung
Students and pre-registration optometrists and dispensing opticians; Practitioners and optical manufacturers
Illustrationen
Gewicht
ISBN-13
978-0-7506-3961-3 (9780750639613)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Introduction; The retail business environment; The optical industry and its structure; Business aspects of an optometric enterprise; References
