Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters.
Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Postgraduate and executive programmes wanting to adopt a customer focused strategic approach to the study of supply chains. Also students on general marketing, business and management and operations management courses.
Illustrationen
Maße
Höhe: 229 mm
Breite: 189 mm
Gewicht
ISBN-13
978-0-7506-5551-4 (9780750655514)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies. During the past three years he has worked with the Sri Lankan Government, the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications. He is editor of the Textile Institute Journal of Economics, Management and Marketing a position he has held since 1994. He is a leading marketing educator having taught and examined in the UK and internationally. He has held Senior Examiner positions for the Chartered Institute of Marketing.
Globalization - global markets and global supply strategies; Strategic concepts and the customer focuses, market driven supply chain; The emergence of supply chain management and supply chain strategy as a critical success factor for organizations; Market driven and customer focused supply chain strategies; Supplier sourcing, procurement and evaluation; Supply chain structures and relationships; Supply chain integration and e-business strategies; Strategic supply chain cost, value and measurement; Inventory management; Supply chain profitability, quality and world class organizations; Logistics and fulfillment strategies; The supply chain challenges - strategies for the future.
