By focusing on managerial implications, this text explores in-depth international business. It includes an explanation of how and why countries differ and the functions of the global monetary system, as well as a review of the economics and politics of international trade and investment.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Maße
Höhe: 286 mm
Breite: 235 mm
Dicke: 25 mm
Gewicht
ISBN-13
978-0-07-235533-8 (9780072355338)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Part 1 Introduction and overview. Part 2 Country factors: national differences in political economy; differences in culture. Part 3 The global trade and investment environment - international trade theory; the political economy of international trade; foreign direct investment.Part 4 The global monetary system: the foreign exchange market; the international monetary; the global capital market. Part 5 The strategy and structure of international business: the strategy of international business; the organization of international business; mode of entry and strategic alliances. Part 6 Business operations: exporting, importing and counter trade; global manufacturing and materials management; global marketing and R & D; management in the international business.