A survey of the topics covered in traditional international business, presented at an accessible level. It provides a general introduction, emphasizes the environmental factors and focuses on managerial implications. Profiles demonstrate how business people have launched their own careers.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
col. Illustrations, col. maps, col. ports.
Maße
Gewicht
ISBN-13
978-0-256-21431-4 (9780256214314)
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Schweitzer Klassifikation
Part 1 Globalization: the emerging global economy. Part 2 Country differences: country differences in political economy; differences in culture. Part 3 Cross border trade and investment: international trade theory; the global trading system; foreign direct investment; regional economic integration. Part 4 Global monetary system: the foreign exchange market; the global monetary system. Part 5 Competing in a global market place; global strategy; entering foreign markets; global marketing; global operations management; global human resources management.
