This study takes an integrated and innovative approach to the improvement of the financial performance of companies. It covers: investment decisions in new product development; financial appraisal of new projects; and project planning and management and financial control. There is a strong orientation towards international business, including risk management, market appraisal and planning.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 229 mm
Breite: 152 mm
Gewicht
ISBN-13
978-0-631-19152-0 (9780631191520)
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Schweitzer Klassifikation
Market research; planning and organizing research; international research decisions; project finance; financing the marketing programme; research methods; information technology and research; application of research and financial appraisal; research decisions - the marketing mix; developing business plans. Appendices: research checklist - selecting a market research agency; information needs for determining overseas market potential.
