In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.
Sprache
Verlagsort
Verlagsgruppe
INGRAM PUBLISHER SERVICES US
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 237 mm
Breite: 150 mm
Dicke: 25 mm
Gewicht
ISBN-13
978-0-201-15493-1 (9780201154931)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.
* The Challenge: Turning Turmoil into Customer-Centered Growth * From Identity Crisis to Laser-Beam Focus * From Listening to to Hardwiring the Voice of the Customer * From Teamitis to Universal Collaboration * From Customer Satisfaction to Lasting Customer Enthusiasm * From Facilitative Leadership to Contact Leadership * Epilogue: Lighten Up
