Foreword.
Introduction.
Part I Introduction and Basic Concepts.
Chapter 1 Overview and Road Map.
Chapter 2 Elements of a Microsoft Access Database.
Chapter 3 Relational Data Model.
Part II Dealing with Customers and Customer Data.
Chapter 4 People, Organizations, Addresses.
Chapter 5 Customer Relationship Management.
Chapter 6 Marketing.
Chapter 7 Sales.
Part III Producing and Tracking the Goods & Services.
Chapter 8 Production and Manufacturing.
Chapter 9 Inventory Management.
Chapter 10 Services.
Part IV Tracking and Analyzing Financial Data.
Chapter 11 Accounting Systems: Requirements and Design.
Part V Independent Areas.
Chapter 12 Accounting: Budgeting, Analysis, and Reporting.
Chapter 13 Managing Memberships.
Chapter 14 Implementing the Models.
Chapter 15 SQL Server and Other External Data Sources.
Part VI Appendices.
Appendix A Field Properties.
Appendix B Relationships, Joins, and Nulls.
Appendix C Resolving Relationship Triangles.
Appendix D Measures: Financial and Performance.
Appendix E References and Resources.
Appendix F What's on the CD-ROM.
Part VII Bonus Material.
Chapter B1 Knowledge: Intellectual Property, Structural Capital, and Intellectual Capital.
Appendix BA Database and Business Terms.
Appendix BB Gathering Requirements.
Appendix BC Data Warehousing Concepts.
Appendix BD Database Platforms.
Index.
