This collection contains 21 case studies in strategic management written and developed at Europe's leading business schools. All cases have been written in the last five years and refined through class-teaching and reviewing. Discussion questions and further reading accompany each case. The cases focus on companies from across Europe, including Poland, Hungary and Yugoslavia in addition to the dominant Western European economies. Most have a significant international dimension and address current issues such as global competition and European integration. They explore a variety of situations from giant multinationals down to small businesses, across a wide range of business sectors, and address all the major themes and issues in strategic management in Europe today. This book should be of interest to students at any level (HND, BABS, DMS, MBA, executive/professional) taking courses in strategic management. An ELBS/LPBB edition is available.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 246 mm
Breite: 189 mm
Gewicht
ISBN-13
978-0-412-48600-5 (9780412486005)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Amstrad - John Hendry; Andersen Consulting (Europe): Entering the Business of Business Integration - Sumantra Ghoshal; Benetton SpA - Carlos Jarillo & Jon Martinez; Cadbury Schweppes Plc (A) - Tony Eccles; Csepel Machine Tool Company - Joseph Wolfe; Digital Equipment Corporation International: Competing through cooperation - Per Jenster; DRG Plastic Films - the European stretch film industry - Peter Williamson; Note on the major appliance industry in 1988 - Summantra Ghoshal; Electrolux: the acquisition and integration of Zanussi - Sumantra Ghoshal; GEC Plc (A) - Tony Eccles; GEC Plc (B): European Links for the 1990's - Tony Eccles; Grand Metropolitan Plc (A) - Peter Williamson; Infoservice: strategic decision making simulation-game - Michelle Bergadaa & Raymond-Alain Theitart; International Distillers and Vintners (A) - Tony Eccles; Iskra Power Tools - Per Jenster; J & M Airframes Ltd - Cliff Bowman; Nouvelles Frontieres - Pierre Dussauge; Rockware (A) - John Hendry; Note on the European airline industry - Sumantra Ghoshal; Scandinavian airlines system in 1988 - Sumantra Ghoshal; Sportis: challenge and response in post-communist Poland - Max Boisot; Storehouse - John Hendry; Taurus Hungarian Rubber Works: implementing a strategy for the 1990's - Joseph Wolfe; Suggested questions.
