This comprehensive support package is specially designed to provide a flexible basis for a variety of general undergraduate, postgraduate and shorter, more focused executive courses, on subjects such as competitive strategy, strategy implementation, international strategy or strategic response to European integration. Course organizers will find this pack particularly attractive as the full copyright clearance allows the facility of selecting, reproducing and distributing specific cases (and support material) to suit the exact requirements of the course syllabi. The cases can be reproduced either from hard copy or from a choice of two disks. The pack also includes a Lecturers' Manual containing comprehensive case notes, teaching guidance, suggested course outlines for using the cases alongside each of the major texts in the area and supplementary reading. The material is available (on hard copy and on disk) for unlimited reproduction and distribution within the purchasing institution. This book should be of interest to to be used as a resource for teaching students of strategic management at any level (HND, BABS, DMS, MBA, executive/ professional) by business/management schools.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 343 mm
Breite: 298 mm
Gewicht
ISBN-13
978-0-412-48930-3 (9780412489303)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Amstrad (A) - John Hendry; Amstrad Plc (B); Anderson Consulting (Europe): Entering the business of business integration - Sumantra Ghoshal; Benetton Spa (A) - Jose-Carlos Jarillo & Jon Matinez; Benetton Spa (B); Cadbury Schweppes Plc (A) - Tony Eccles; Cadbury Schweppes Plc (B); Csepel Machine Tool Company - Joseph Wolfe; Csepel Machine Tool Company (up-date); Digital Equipment Corporation International: competing through cooperation - Per Jenster; DRG Plastic Films - the European stretch film industry - Peter Williamson; DRG and the European stretch film industry in 1992; Note on the major appliance industry in 1988 - Sumantra Ghoshal; Electrolux: the acquisition and integration of Zanussi - Sumantra Ghoshal; Electrolux: the acquisition and integration of Zanussi (up-date); GEC Plc (A) - Tony Eccles; GEC Plc (B): European links for the 1990's - Tony Eccles; Grand Metropolitan Plc (A) - Peter Williamson; Grand Metropolitan Plc (B); Infoservice: strategic decision making simulation-game - Michelle Bergadaa; International Distillers and Vintners (A) - Tony Eccles; International Distillers and Vintners (B); Iskra Power Tools - Per Jenster; J & M Airframes Ltd - Cliff Bowman; Nouvelles Frontieres - Pierre Dussauge; Rockware (A) - John Hendry; Rockware Plc (B); Rockware Plc (C); Note on the European airline industry - Sumantra Ghoshal; Scandinavian airlines system in 1988 - Sumantra Ghoshal; Scandinavian airlines system in 1991; Sportis: challenge and response in post-communist Poland - Max Boisot; Storehouse (A) - John Hendry; Storehouse Plc (B); Taurus Hungarian Rubber Works: implementing a strategy for the 1990's - Joseph Wolfe; Taurus Hungarian Rubber Works (up-date); Suggested questions.
