A revision to the bestselling visual guide to becoming a graphic designer
Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries, coverage of careers in exhibition design and illustration, and new focus on designing across disciplines.
* Fully updated to include information on the latest trends in evolving design disciplines
* New coverage of digital editorial design, information design, packaging design, design management, and entrepreneurship
* From an author of over 100 books on design
Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Editions-Typ
Illustrationen
Maße
Höhe: 22.7 cm
Breite: 18.6 cm
Dicke: 1.6 cm
Gewicht
ISBN-13
978-0-470-57556-7 (9780470575567)
Schweitzer Klassifikation
STEVEN HELLER served as senior art director of the New York Times Book Review. He is currently co-chair of the School of Visual Arts MFA design program as well as Editor of the AIGA Journal of Graphic Design. He has written over 130 books on design and has been a contributor or contributing editor to nearly twenty-five magazines, including Print, Eye, and Baseline. He writes the "Visuals" column for the New York Times Book Review and "Graphic Content" for T: The New York Times Style Magazine online.
TERESA FERNANDES is the principal of TFD Studio in Connecticut and an art director at The Taunton Press, Inc.
Preface.
Introduction.
So You Want to Be a Graphic Designer?
On Being an Influence.
Milton Glaser.
The Quotable Designer.
The Ideal Employee.
SECTION ONE: Design Specialties.
I. Editorial.
II. Corporate Design.
III. Book Design.
IV. Music/CDs.
V. Information Design.
VI. Advertising and Branding.
VII. Environmental.
VIII. Interaction.
IX. Motion.
X. Type and Lettering.
The Quotable Designer.
Advice to Aspiring Designers.
SECTION TWO: Design Businesses.
Freelancers.
Small Studio.
Partnerships.
Medium Firm.
Large Firm.
The Quotable Designer.
Major Infl uences.
SECTION THREE: Design Options.
Crossing Disciplines.
Entrepreneurs.
Authorship.
The Quotable Designer.
Design Personality.
SECTION FOUR: Design Education.
Undergraduate.
Graduate School.
Continuing Education.
Art Schools and Colleges: A Selection.
Appendix.
Resources.
Selected Bibliography.
Recommended Reading.
Index.
Designers.
