Many would-be consultants fail, not because they have no skills but because they don't know how to manage those skills or to present them effectively. Raymond Hebson's book shows the reader how to avoid the pitfalls and achieve success. The new consultant is guided expertly through every stage of marketing his or her expertise, from making the first contact and anticipating client demand to remaining competitive and the basic psychology of dealing with situations that can arise when working at the client's premises. This is a readable and rewarding book that no aspiring consultant can afford to be without.
Sprache
Verlagsort
Maße
Höhe: 222 mm
Breite: 140 mm
Gewicht
ISBN-13
978-0-572-01500-8 (9780572015008)
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