The bestselling book updated with all of the latest features and Facebook upgrades
This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.
* Facebook is among the most important marketing tools for today's business or nonprofit organizations
* This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools
* Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
* Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques
Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.
Auflage
Sprache
Verlagsort
Zielgruppe
Editions-Typ
Illustrationen
Illustrations (black and white)
Maße
Höhe: 27.3 cm
Breite: 23.2 cm
Dicke: 2.8 cm
Gewicht
ISBN-13
978-1-118-40038-8 (9781118400388)
Schweitzer Klassifikation
John Haydon is a leader in helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social media to nonprofit enterprises.
Introduction 1
Part I: Getting Started with Facebook Marketing 7
Chapter 1: Marketing in the Age of Facebook 9
Chapter 2: Researching and Understanding Your Target Audience 19
Chapter 3: Developing a Facebook Marketing Plan 29
Part II: Building Your Facebook Presence 51
Chapter 4: Getting Started with a Facebook Page 53
Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75
Chapter 6: Enhancing Your Facebook Page with Applications 87
Part III: Engaging with Your Customers and Prospects on Facebook 103
Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105
Chapter 8: Going Public with Your Facebook Page 117
Chapter 9: Engaging with Your Fans 139
Chapter 10: Measuring Success with Facebook Insights 153
Part IV: Marketing beyond the Facebook Page 173
Chapter 11: Using Facebook Advertising to Promote Your Business 175
Chapter 12: Using Facebook Offers to Promote Your Business 211
Chapter 13: Using Facebook Groups and Events to Promote Your Business 219
Chapter 14: Cross-Promoting Your Page 239
Chapter 15: Understanding and Using Facebook Social Plug-Ins 253
Part V: The Part of Tens 277
Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 279
Chapter 17: Ten (or So) Business Etiquette Tips for Facebook 285
Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 291
Index 295
