Create a successful marketing campaign on Facebook with this updated guide
With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.
* Boasts new and updated content for developing a successful Facebook marketing campaign
* Addresses ways to use tools such as events, contests, and polls to promote your page
* Helps you understand the psychology of the Facebook user
* Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
* Details ways to monitor, measure, and adjust your Facebook marketing campaigns
Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!
Auflage
Sprache
Verlagsort
Zielgruppe
Editions-Typ
Illustrationen
Maße
Höhe: 23 cm
Breite: 18.7 cm
Dicke: 17 mm
Gewicht
ISBN-13
978-1-118-10740-9 (9781118107409)
Schweitzer Klassifikation
John Haydon founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com.
Paul Dunay is Chief Marketing Officer of Networked Insights.
Richard Krueger is co-founder of Samepoint, Conversational Search Engine.
Introduction 1
Part I: Preparing for Success on Facebook 7
Chapter 1: Marketing in the Age of Facebook 9
Chapter 2: Researching and Understanding Your Target Audience 19
Chapter 3: Developing a Facebook Marketing Plan 27
Part II: Building Your Facebook Presence 49
Chapter 4: Getting Started with a Facebook Page 51
Chapter 5: Getting Noticed on Facebook with a Content Strategy 71
Chapter 6: Enhancing Your Facebook Page with Applications 83
Part III: Engaging with Your Customers and Prospects on Facebook 99
Chapter 7: Going Public with Your Facebook Page 101
Chapter 8: Engaging with Your Fans 119
Chapter 9: Measuring Success with Facebook Insights 145
Part IV: Marketing beyond the Facebook Page 163
Chapter 10: Using Facebook Advertising to Promote Your Business 165
Chapter 11: Facebook Marketing for Local Businesses 195
Chapter 12: Setting Up Groups, Promotions, and Events 215
Chapter 13: Cross-Promoting Your Page 233
Chapter 14: Understanding and Using Facebook Social Plug-ins 247
Part V: The Part of Tens 273
Chapter 15: Ten Common Facebook Marketing Mistakes (And How to Avoid Them 275
Chapter 16: Ten Business Etiquette Tips for Facebook 281
Chapter 17: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 285
Index 289
