Contents We're in This Together Douglas M. Lambert and A. Michael Knemeyer Building Deep Supplier Relationships Jeffrey K. Liker and Thomas Y. Choi Rapid-Fire Fulfillment Kasra Ferdows, Michael A. Lewis, and Jose A.D. Machuca Supply Chain Challenges:Building Relationships A Conversation with Scott Beth, David N. Burt, William Copacino, Chris Gopal, Hau L. Lee, Robert Porter Lynch, and Sandra Morris The Triple-A Supply Chain Hau L. Lee Decoding the DNA of the Toyota Production System Steven J. Spear and H. Kent Bowen Learning to Lead at Toyota Steven J. Spear Aligning Incentives in Supply Chains V.G. Narayanan and Ananth Raman