Public Relations throughout the world is beginning to be recognised as a new and independent management function and its role in service organisations is proving to be even more necessary in the absence of tangible products.
The Public Relations Audit provides you with an evaluation checklist which can be used to measure the impact of every message you send to customers, shareholders and the public. It shows you how to:
carry out an internal image audit and a consultancy audit
choose a consultancy
assess your staffs skills and competencies
select the media and establish good media relations
carry out a public relations evaluation.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Maße
Höhe: 297 mm
Breite: 211 mm
Dicke: 11 mm
Gewicht
ISBN-13
978-0-273-64939-7 (9780273649397)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Norman Hart
MSc FCAM FIPR FCIM is currently Managing Director of Norman Hart Associates, a marketing and training consultancy based in Tunbridge Wells, UK, where he specialises in marketing communications. He has been a publicity manager with AEI, a publisher with Morgan-Grampian, and a marketing manager with Unilever. He is the author of numerous books including Industrial Marketing Communications, Strategic Public Relations, and The Marketing Dictionary. He is a visiting Fellow of both Bradford and Leeds Universities, a Course Director at the College of the Chartered Institute of Marketing, and currently teaches the PR elective on the Hull Business School MBA. Mr Hart is Chairman of the International Public Relations Foundations.
Part 2 has been adapted The Company Audit Guide published by Cambridge Strategy Publications Ltd.
Part 3 has been developed by Cambridge Strategy Publications Ltd.
