Describes the creative techniques that are used to exploit business opportunities in difficult economic conditions. The author describes concepts designed to increase marketing opportunities, cash flow, flexibility of operation and the ability to buy other companies.
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-7494-0612-7 (9780749406127)
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Schweitzer Klassifikation
An ocean of opportunity; leadership is the key; learning from the past; costs, flexibility and cash opportunities; cut costs strategically; improving cash flow; marketing opportunities; making the most of existing customers; winning revenue from new customers; avoiding the slide into price cuts; dropping prices; buying companies; many cheap companies; making the most of the buying opportunity.
