Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.
Rezensionen / Stimmen
Typography is a thorough, well-organised and engaging book, which guides the reader through practical, contextual and theoretical issues and considerations associated with typographic design and use. The structure, content and format of the book lends itself perfectly as a core text for any Graphic Design degree. * Simon Harrison, Leeds College of Art, UK * Beautiful examples! I like how the content is organized and presented... This is a good book for an intro typography course. * Robert Hankin, Bellevue University, USA * Pitched at the right level of engagement and learning for intended audience. Very well resourced and comprehensive. Design looks fresh and inviting. * Manny Ling, University of Sunderland, UK * Flipping through the pages, its design is dynamic, bold, attractive and enticing to read. * Safoura Rafeizadeh, Boston University, USA *
Reihe
Auflage
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Illustrationen
Maße
Höhe: 228 mm
Breite: 159 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-1-4742-2528-1 (9781474225281)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .
Autor*in
Freelance Author, Chile
University of Brighton, UK
Introduction
1 A Brief History of Typography
The evolution of type/Theory and principles
2 Looking at Type
Where type is used/What is type?/Typefaces and fonts/
Typeface style/Italic or oblique?/Looking at a typeface/
Typeface anatomy/x-height/Absolute and relative measurements
Industry view: TOKY
3 Type Classification
Basic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/
Serif variations/Gothic typefaces/Gothic variations/Rounded variations/
Script typefaces/Graphic typefaces/Type classification for a digital age/
Industry view: Urban Influence
4 Choosing Type
Navigating the sea of type/Type families/Using multiple typefaces/
Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/
Drop and standing capitals/Special characters/Ligatures/
The right character for the job/Non-alphabetical typefaces/
Industry view: Triboro Design
5 Setting Type
Leading/Tracking/Kerning/Spacing/
Overprinting and knocking out/ Legibility and readability
Industry view: Designbolaget
6 Type Generation
Hand-drawn type/Building letterforms/Font generation/
Dynamic type for the screen
Industry view: Leftloft
7 Type Realization
Materials/Printing techniques/Print finishing
Industry view: Graphical House
Exercises
Glossary
Acknowledgements and credits
Index
