This is an instructor's manual (European supplement) to a guide which shows how to develop the cross-cultural expertise essential for succeeding in the world of rapid economic, political and cultural changes. These global market shifts should make this edition a useful resource. It reveals how to: capitalize on expanding international markets; improve cross-cultural business communication; master the subtle, but important art of business protocol; and create a successful multicultural management style. The book is packed with useful insights into understanding, co-operating with, and motivating people from various cultures - Asian, European, Middle-Eastern, African and Hispanic. Customized supplements for Asian (5466) and Latin American (5470) perspectives are available free to qualified instructors.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
tables, references, bibliography, indexes
Maße
Höhe: 297 mm
Breite: 210 mm
Gewicht
ISBN-13
978-0-88415-472-3 (9780884154723)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part 1 Cultural impacts on global management: leadership in globalization; leadership in global communications; leadership in global negotiations and strategic alliances; leadership in cultural change; leadership in cultural synergy. Part 2 Cultural impacts on global business: managing for cross-cultural effectiveness; managing transitions and re-locations; managing diversity in the global work culture; effective performance in the global marketplace. Part 3 Culture specifics and business/services abroad: doing business with North Americans - United States and Canada; doing business with Latin Americans - Mexico, Central and South America; doing business with Asians - Australia, China, India, Indonesia, Japan, Philippines, South Korea and Vietnam; doing business with Europeans; doing business with Middle-Easterners; doing business with Africans.
