Successful Business Operations

In this sequel to Hardy's "Successful Business Strategy: How to Win in the Marketplace", the author explains that if a business is to survive and prosper, it must have a winning strategy backed by successful operations. Many managers have developed brilliant strategies and yet have failed because they lacked the ability to turn strategy into effective action in the marketplace. Quite simply they failed because they were ineffective business operators. This book helps you win in business by showing you how to develop competitive advantages and exploit them to the full. It tells you how to understand markets; seize new business opportunities; develop brands; make the most of research and development, sales promotion, advertising, pricing and your trade contacts; create company morale and culture; and form the company operating plan.