Marketing Fashion: A Cross-Cultural Perspective, Second Edition is your comprehensive dive into marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. The second edition includes a brand new Appendix on careers with sample resumes, updated industry spotlights, all new case studies, discussions around social media and digital platforms, technology, sustainability, ethics and social issues, climate change, and more.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 276 mm
Breite: 216 mm
Dicke: 22 mm
Gewicht
ISBN-13
979-8-7651-0935-9 (9798765109359)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Joseph H. Hancock II, Penny Gill, Richard Petrizzi, and Patricia Mink Rath
Autor*in
Drexel University, USA
