AQA Business for GCSE: Setting up a Business covers the first unit of the new AQA GCSE Business specification, Setting up a Business. Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features of the text include: - Numerous activities and exercises for classroom and homework use - Lots of real-life case studies and examples to motivate and engage students - Graded activities so that the specification is covered appropriately for students at all levels - Exam tips and exam-style questions to prepare students for assessment Written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Grundschule und weiterführende Schule
Illustrationen
Maße
Höhe: 276 mm
Breite: 213 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-0-340-97492-6 (9780340974926)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
Defining business and enterprise What is business? The nature of markets Taking risks - enterprise Reducing the risks of starting a business: Franchising Business aims and objectives Starting a business Stakeholders Planning an enterprise Types of business structure - unlimited liability Limited liability companies Business location decisions Marketing Researching the market Marketing mix elements and price Marketing mix elements and product Marketing mix elements and promotion Marketing mix elements and place Finance Sources of finance Business support Keeping accounts Making a profit Managing cash flow People in businesses Recruiting staff Rewarding staff Motivating employees Staff and the law Other legal responsibilities of business Operations management Producing a good Providing a service Small businesses and ICT The importance of customer service Protecting the consumer
