This book is a major outcome from a programme of business research that has stretched over the past thirty years. The aim of the book is to set out as simply as possible the ideas that have developed from this research and what they mean for the study and practice of business. The book seeks to explain what happens in the complex networks of companies in which business takes place. The book provides an overview of the process of business interaction and an explanation of how companies work with each other interactively in business networks. The book draws conclusions about the way that business evolves and develops and about how companies can operate effectively in an interactive world. The book is illustrated throughout by case examples drawn from our research.
Produkt-Info
Auflage
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 23.5 cm
Breite: 18.9 cm
Dicke: 1.9 cm
Gewicht
ISBN-13
978-0-470-74963-0 (9780470749630)
Schweitzer Klassifikation
All are world class academics in the area of business to business marketing and networks as well as key members of the IMP Group. (Industrial Marketing and Purchasing Group). Hakan Hakansson is Professor of Industrial Marketing at the Department of Innovation and Economic Organization at BI Norwegian School of Management in Oslo., Norway.
David Ford is currently an Affiliate Professor at Euromed, Marseille, France
Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Sweden..
Ivan Snehota is Professor of Marketing at the USI, University of Lugano, Switzerland.
Alexandra Waluszewski is Professor of Business studies and Director of the Science & Technology Studies Center (STS) at Uppsala University, as well as a senior lecturer in the Department of Business Studies, Sweden.
Autor*in
Norwegian School Of Management
Chalmers Univ. of Technology
Stockholm School of Economics
Uppsala University
Chapter 1 A Jungle or a Rainforest?
Part 1 Business Networks in Action
Chapter 2 Interaction as a way to deal with Relatedness, Variety, and Motion
Chapter 3 Analyzing Business Interaction
Chapter 4 Doing Business: Exploiting Time and Space
Part 2 The Elements of Business Networks
Chapter 5 Interaction and Resources
Chapter 6 Interaction and Activities
Chapter 7 Interaction and Actors
Part 3 The Business Network as an Analytical Tool
Chapter 8 Management and Business Relationships
Chapter 9 Managing in the Business Network
Chapter 10 Evolution of the Business Landscape
Chapter 11 Networks and Industrial Policy
Chapter 12 Living in the Business Rainforest
