Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Springer Fachmedien Wiesbaden GmbH
Zielgruppe
Für Beruf und Forschung
Research
Illustrationen
16
16 s/w Abbildungen
XIII, 190 p. 16 illus.
Maße
Höhe: 210 mm
Breite: 148 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-3-658-08826-2 (9783658088262)
DOI
10.1007/978-3-658-08827-9
Schweitzer Klassifikation
Tobias Hahn obtained his doctorate at the Chair of Information and Communication Management at the Technische Universität Berlin. He currently works in the division of business transformation for a leading integrated telecommunications group.
Context of cross-industry service innovation projects.- Grounded theory approach in multiple case study analysis.- Development of a practical innovation process model.- Propositions for theoretical innovation process models.
