DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats-from web to print. This beautifully illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work.
Topics include:
What is design?
Predesign research & brainstorming
The elements & principles of design
Layouts for impact
Getting along with type
Choosing & using color
Working with photos & illustrations
Creating infographics
Designing for web & social media
Rezensionen / Stimmen
This go-to resource offers a seamless balance of design history, industry-specific terminology, and creative inspiration.
- Sarah Johnson, School of Communication & Media, Kennesaw State University
I always assign White Space when teaching visual design, as it gives my classes foundational principles and a shared design vocabulary.
- Lauren E. Cagle, Department of Writing, Rhetoric, and Digital Studies, University of Kentucky
White Space has been incredibly useful as I teach my Media Design classes, and our students consistently say it's the best textbook they've ever had.
-Emily Kinsky, Department of Communication, West Texas A&M University
A great book that simplifies the concepts and illustrates them! A must book.
-Scott Farrand School of Journalism and Mass Communications, University of South Carolina
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Professional, Professional Practice & Development, and Undergraduate Advanced
Illustrationen
244 Farbfotos bzw. farbige Rasterbilder, 244 farbige Abbildungen
244 Halftones, color; 244 Illustrations, color
Maße
Höhe: 235 mm
Breite: 191 mm
Gewicht
ISBN-13
978-1-032-10435-5 (9781032104355)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Rebecca Hagen taught public relations and design courses at the University of South Florida. She is a 20-year practicing graphic designer and founder of Sky Lake Design Studio, a graphic design firm in Tampa, Florida.
A former advertising and public relations pro, Kim "Dr. G." Golombisky is an award-winning teacher and scholar at the University of South Florida.
Autor*in
President & Principle designer, Sky Lake Studio
Univ. of South Florida, USA
Chapter 1: What is Design
Chapter 2: Step Away from the Computer
Chapter 3: I Need to Design this Today (WET Layout)
Chapter 4: Layout Sins
Chapter 5: Mini Art School
Chapter 6: Layout
Chapter 7: Type
Chapter 8: Color Basics
Chapter 9: Adding Visual Appeal
Chapter 10: Infographics
Chapter 11: Storyboarding
Chapter 12: Designing for Social media
Chapter 13: Designing for the Web
Chapter 14: Conclusion
Glossary
