The opening of the new plant in Mexico expands the BMW Group's global production network by a further central element and takes the company's presence in Latin America to a new level. At the same time the plant in San Luis Potosí is a state-of-the-art production facility that sets benchmarks in respect of production technology and efficiency. This book tells the story of the plant's construction, looks behind the scenes and shows the many personal stories involved there. The mix of business journalism, storytelling and high-quality visual documentation results in a unique and inspirational book for present and future stakeholders.
Sprache
Produkt-Hinweis
Illustrationen
300
300 farbige Abbildungen
300 farb. Abb.
Maße
ISBN-13
978-3-7667-2414-4 (9783766724144)
Schweitzer Klassifikation
Prof. Dr Alexander Gutzmer was editorial director at Burda Creative Group over a period of six years. A renowned business journalist (whose work includes features for the German weekly newspaper "Welt am Sonntag"), he now acts as editorial director at the Munich-based publishing house Callwey. He covered the construction of the new plant as an expat in Mexico.
With its brands BMW, MINI, Rolls-Royce und BMW Motorrad, the BMW Group is one of the world's leading premium manufacturers of automobiles and motorcycles and also provides premium financial and mobility services. The production network of the BMW Group comprises 30 production and assembly facilities in 14 countries.
