A look at 12 Web technologies that companies need to make their site stand out from the competition. This book explains that useful and tangible benefits, such as instant e-mail to confirm an order, will help turn the cybervisitor into a loyal and regular customer.
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 229 mm
Breite: 152 mm
Gewicht
ISBN-13
978-0-8144-0623-6 (9780814406236)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Search engines; viral affiliate loyalty programs; listfeeds and XML; targeted electronic mail; wireless access using the WAP; personalization; shopping wizards; accepting multiple currencies; real-time access to inventory and order status; industrial strength conten-management solution; real-time pre-sales chat; integrated multi-channel customer service.
