With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Reihe
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
US School Grade: College Graduate Student
Illustrationen
40
82 s/w Abbildungen, 40 s/w Tabellen
82 b/w ill., 40 b/w tbl.
Maße
Höhe: 236 mm
Breite: 160 mm
Dicke: 29 mm
Gewicht
ISBN-13
978-3-11-028086-9 (9783110280869)
Schweitzer Klassifikation
Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain
