Process-based Strategic Planning
Translation by A. Clark
5. Auflage
Erschienen am 24. Juni 2008
Buch
Hardcover
XXVI, 364 Seiten
978-3-540-68579-1 (ISBN)
Beschreibung
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
Weitere Details
Auflage
5th ed.
Sprache
Englisch
Verlagsort
Berlin
Deutschland
Verlagsgruppe
Springer Berlin
Zielgruppe
Für Beruf und Forschung
Professional/practitioner
Editions-Typ
Überarbeitete Ausgabe
Produkt-Hinweis
laminiert
Illustrationen
131 s/w Abbildungen
131 black & white illustrations
Maße
Höhe: 23.5 cm
Breite: 15.5 cm
Dicke: 22 mm
Gewicht
1590 gr
ISBN-13
978-3-540-68579-1 (9783540685791)
DOI
10.1007/978-3-540-68583-8
Schweitzer Klassifikation
Weitere Ausgaben
Nachauflagen
Rudolf Grünig | Richard Kühn
Process-based Strategic Planning
Buch
12/2010
6. Auflage
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53,49 €
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Andere Ausgaben
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
06/2008
5. Auflage
Springer
52,99 €
Als Download verfügbar
Vorauflage
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
Buch
06/2006
4. Auflage
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Personen
Inhalt
Idea of strategic planning.- Strategies, strategic planning and success potentials.- Development of strategic planning.- Assessment of strategies.- Process of strategic planning and resulting documents.- Strategic documents as the result of strategic planning.- Process of strategic planning.- Strategic analysis and planning toolbox.- Project planning, analysis and mission statement revision.- Strategy project planning.- Strategic analysis.- Revision or production of the mission statement.- Developing the corporate strategy.- Defining the strategic businesses.- Assessing relevant industries with the help of competitive intensity models.- Setting up and assessing the portfolio of businesses.- Corporate strategy development process.- Developing the business strategies.- Generic business strategies.- Specifying business strategies at the level of the offer.- Specifying business strategies at the level of resources.- Business strategy development process.- Implementing, assessing and approving the strategies.- Defining the implementation.- Final assessment of strategies and implementation.- Formulating and approving the strategic documents.