Process-based Strategic Planning
Erschienen am 22. Mai 2001
Buch
Hardcover
XXII, 316 Seiten
978-3-540-41822-1 (ISBN)
Beschreibung
Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
Weitere Details
Weitere Ausgaben
Nachauflagen
Rudolf Grünig | Richard Kühn
Process-based Strategic Planning
Buch
12/2010
6. Auflage
Springer
53,49 €
Versand in 7-9 Tagen
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
Buch
08/2002
2. Auflage
Springer
85,59 €
Artikel ist vergriffen; siehe Neuauflage
Andere Ausgaben
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
04/2013
1. Auflage
Springer
85,59 €
Als Download verfügbar
Personen
Inhalt
I: The idea of strategic planning.- 1. Strategies, strategic planning and success potentials.- 2 The development of strategic planning and its integration into strategic management.- 3 Assessment of strategies.- II: The process of strategic planning and the resulting documents.- 4 Strategic documents as the result of strategic planning.- 5 The process of strategic planning.- 6 Adapting the process of strategic planning.- III: Strategy project planning and strategic analysis.- 7 Project planning.- 8 Strategic analysis.- IV: Developing corporate strategies.- 9 Defining the strategic businesses.- 10 Assessing relevant markets with the help of competitive intensity models.- 11 Determining strategic objectives with the help of portfolio methods.- 12 The corporate strategy development process.- V: Developing business strategies.- 13 Generic business strategies.- 14 Specifying business strategies at the level of the market offer.- 15 Specifying business strategies at the level of resources.- 16 The business strategy development process.- VI: Defining the implementation measures and assessing and approving the strategies.- 17 Defining the implementation measures.- 18 Final assessment of strategies and strategy implementation measures.- 19 Formulating and approving the strategic documents.- Final remarks.- Final remarks.