Strategic Management Cases

This book contains over 20 contemporary strategic management cases featuring a variety of organizations undergoing strategic changes. The cases, many from the 1990s, involve a range of organizations, from small businesses such as Yeast West Bakery to large, well-known companies such as GM Allison Japan Ltd, Sun Microsystems, Eastman Kodak Company, The Swatch, Carnival Cruise Lines, Liz Claiborne and United Airlines. The cases have been peer-reviewed by members of North America Case Research Association (NACRA) which requires documentation of case sources and enforces standards for case research.
 
This book contains over 20 contemporary strategic management cases featuring a variety of organizations undergoing strategic changes. The cases, many from the 1990s, involve a range of organizations, from small businesses such as Yeast West Bakery to large, well-known companies such as GM Allison Japan Ltd, Sun Microsystems, Eastman Kodak Company, The Swatch, Carnival Cruise Lines, Liz Claiborne and United Airlines. The cases have been peer-reviewed by members of North America Case Research Association (NACRA) which requires documentation of case sources and enforces standards for case research.