This text presents a managerial approach to international business with an emphasis on skills development. This second edition includes a chapter on global marketplaces and business centres, with a focus on cultural and economic geography affecting international trade and investment. Pedagogical features include chapter vignettes, cases, summaries, review questions and Internet-based exercises. Over 1000 real company examples are used.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 260 mm
Breite: 211 mm
Dicke: 40 mm
Gewicht
ISBN-13
978-0-201-85767-2 (9780201857672)
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Schweitzer Klassifikation
I. INTRODUCTION TO INTERNATIONAL BUSINESS.
1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
II. THE INTERNATIONAL ENVIRONMENT.
3. International Trade and Investment Theory.
4. The International Monetary System and the Balance of Payments.
5. Foreign Exchange and International Financial Markets.
III. THE NATIONAL ENVIRONMENT.
6. Formulation of National Trade Policies.
7. International Cooperation among Nations.
8. Legal and Political Forces.
9. The Role of Culture.
IV. MANAGING IN THE INTERNATIONAL ENVIRONMENT.
10. International Strategic Management.
11. Strategies for Analyzing and Entering Foreign Markets.
12. International Strategic Alliances.
13. Organization Design for International Business.
14. Managing Behavior and Interpersonal Relations.
15. Controlling the International Business.
V. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Accounting and Taxation.
20. International Human Resource Management and Labor Relations.
