For undergraduate and graduate courses in international business and international management. (Hardback, Comprehensive)
A survey of the discipline, this book breaks International Business into the various business functions. The appeal of this book tends to be with professors who have a stronger management perspective in International Business rather than an economic focus.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 275 mm
Breite: 211 mm
Dicke: 24 mm
Gewicht
ISBN-13
978-0-13-123017-0 (9780131230170)
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Schweitzer Klassifikation
I. THE WORLD'S MARKETPLACES.
1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
5. Ethics and Social Responsibility in International Business.
II. THE INTERNATIONAL ENVIRONMENT.
6. International Trade and Investment Theory.
7. International Monetary System and the Balance of Payments.
8. Foreign Exchange and International Financial Markets.
9. Formulation of National Trade Policies.
10. International Cooperation among Nations.
III. MANAGING INTERNATIONAL BUSINESS.
11. International Strategic Management.
12. Strategies for Analyzing and Entering Foreign Markets.
13. International Strategic Alliances.
14. International Organization Design and Control.
15. Leadership and Employee Behavior in International Business.
IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Accounting and Taxation.
20. International Human Resource Management and Labor Relations.
Glossary.
Index.
