For International Business courses.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
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Auflage
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 274 mm
Breite: 215 mm
Dicke: 27 mm
Gewicht
ISBN-13
978-1-292-01821-8 (9781292018218)
Schweitzer Klassifikation
Maps
Preface
Acknowledgments
About the Authors
I. The World's Marketplaces
1. An Overview of International Business
2. Global Marketplaces and Business Centers
3. Legal, Technological, Accounting, and Political Environments
4. The Role of Culture
5. Ethics and Social Responsibility in International Business
II. The International Environment
6. International Trade and Investment
7. The International Monetary System and the Balance of Payments
8. Foreign Exchange and International Financial Markets
9. Formulation of National Trade Policies
10. International Cooperation Among Nations
III. Managing International Business
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business
IV. Managing International Business Operations
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations
Glossary
Name Index
Company Index
Subject Index
