Corporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. Learn how to successfully manage, measure and improve a corporate venturing programme with this one-stop strategic guide.
The Corporate Venturing Handbook delivers phase-by-phase guidance on the effective set-up, operation and termination of a corporate venturing programme. Shedding light on how corporate venturing actually works in practice, it outlines how to manage its underlying dynamics and avoid pitfalls. Its intuitive and systematic framework navigates users through meeting objectives and expectations so they can successfully generate value for their organizations. The framework is evidence-based and data-driven, steering users to make informed decisions specifically tailored to their own organizational needs, and also offers a valuable tool to help measure and capture the financial and strategic return on innovation, improving the transparency and traceability of value creation.
Readers will also benefit from best practice insights, cases and examples from some of the biggest and most longstanding corporate venturing programmes in the world, including Siemens Healthineers, Shell Ventures, AXA Venture Partners, PM Equity Partner, Nestle and Samsung.
Rezensionen / Stimmen
"
The Corporate Venturing Handbook masterfully presents a holistic perspective on the professional management of corporate venturing activities in established companies. Instead of simply using corporate venturing as a buzzword, readers learn how it can be successfully implemented in everyday business. "
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 156 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-1-3986-1358-4 (9781398613584)
Schweitzer Klassifikation
Autor*in
Dietmar Grichnik is Professor of Entrepreneurship at the University of St Gallen, Switzerland, where he also holds the Chair for Entrepreneurship and serves as the Director of the Institute of Technology at. He is a leading expert and researcher in the fields of entrepreneurship, innovation and finance and has held visiting and guest professorships at the University of Melbourne, ESADE and Harvard Business School. He is a co-funder and investor in international start-up and initiatives, and sits on the boards of the Foundation Switzerland Innovation and the Swiss Startup Group.
Manuel Hess is Associate Professor for Entrepreneurial Finance at the Grenoble Ecole de Management, France,. He did his Ph.D. in entrepreneurship at the University of St. Gallen, Switzerland.
Jana Reuther is an international entrepreneur, speaker, coach, ex-strategy consultant and former Research Associate at the Chair for Entrepreneurship at the University of St. Gallen, Switzerland.
Alexander Stoeckel is former Director of Venture Capital at Philip Morris International (PMI) in Lausanne, heading the PMI corporate venture capital team at PM Equity Partner. He is an experienced start up investor with a demonstrable track record of working in the venture capital industry for more than 13 years and is skilled in private and corporate venture capital, investor relations, start-up selection, investment negotiation and portfolio management. He also coaches start up founders.
Michael Hilb is founder of DBP Group, chair of the Board Foundation and a member of multiple corporate, foundation, and advisory boards. He is a Titular Professor at the University of Fribourg, Switzerland and teaches strategy, entrepreneurship and corporate governance at several universities in Asia and Europe. Previously, he led group strategy and digital business of $11 billion company DKSH, where he and his team built a profitable pan-Asian digital business in eight markets.
