This "how-to" public relations manual on building an effective corporate affairs programme also reports on the successful strategies (and mistakes) of leading companies. It focuses on global markets and how to effect change in legislation overseas.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Illustrationen
Maße
Höhe: 229 mm
Breite: 157 mm
Gewicht
ISBN-13
978-0-07-024431-3 (9780070244313)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Get ready - do you have an attitude?; get set - a strategic approach; go - tactics for success; hang in there - a survival kit for the 21st century.
