An analysis of the merger boom of 1987-1988, this book shows how large takeovers take place and why companies wish to buy brands and to their market share. Among examples considered are the the Guinness battle with Argyll for Distillers and that between Nestle and Suchard for Rowntree.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 198 mm
Breite: 127 mm
ISBN-13
978-0-7493-0458-4 (9780749304584)
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Schweitzer Klassifikation
