In Europe a number of production and communication strategies have long tried to establish local products as resources for local development. At the foot of the Alps, this scenario appears in all its contradictions, especially in relation to cheese production. The Heritage Arena focuses on the saga of Strachitunt, a cheese that has been designated an EU Protected Designation of Origin after years of negotiation and competition involving cheese-makers, merchants, and Slow Food activists. The book explores how the reinvention of cheese as a form of heritage is an ongoing and dynamic process rife with conflict and drama.
Rezensionen / Stimmen
"Grasseni's book is a real tour de force that highlights the ways in which meaning is created and sometimes reinvented, and how stories are told both to outsiders and to the storytellers themselves in order to realize the economic and political value in a heritage product." * Journal of the Royal Anthropological Institute (JRAI)
"For the interested reader, there is a wealth of information in The Heritage Arena. The book, and especially sections of it, would work well in graduate seminars on food, food politics, and heritage. It will appeal to scholars who work on the anthropology of food, especially those who do research in Europe and Italy, as well as those who look at cheese production. Scholars of heritage will also find its treatment of heritage as discursively produced and articulated within complex value-production structures important." * Anthropos
"Grasseni writes with a confident hand, deftly analyzing the interplay of the richly varied political forces at work in a small Alpine region of Italy of which she has deep knowledge as a "native" critically distanced by long years abroad and by her calling as an anthropologist."? * Michael Herzfeld, Harvard University?
"The book is meticulously researched with great detail on the production, naming, localization, politics, and marketing of cheese in the Bergamo area of the Lombardy region of Italy." * Carole Counihan, Millersville University
?"This book is a thoroughly engaging, in-depth look at the struggles between diverse cheesemakers. It demonstrates that a simple cheese is actually the product of complex performances and power relations, as it is constantly being re-invented and re-presented in relation to other actors' positions." * Michael A. Di Giovine, West Chester University of Pennsylvania
Reihe
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Produkt-Hinweis
Illustrationen
Bibliography; Index; 13 Illustrations
Maße
Höhe: 235 mm
Breite: 157 mm
Dicke: 16 mm
Gewicht
ISBN-13
978-1-78533-294-4 (9781785332944)
DOI
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Cristina Grasseni is a Professor of Anthropology at Leiden University (the Netherlands).
List of Tables, Figures and Maps
Acknowledgements
Introduction
Why cheese?
Calibrating cheese
Post transhumant timescapes
PART I: THE WAR OF THE CHEESES
Chapter 1. Patrimonio and Tipicita
The Entrepreneur as Sovereign
The Language of Tipicita
Chapter 2. Cultures of Resistance
The 'Mother of all Battles': Slow Food Bitto versus PDO Bitto
The Niche PDO: Formai de Mut
The Unachieved PDO: Branzi
Conclusion of Part I
PART II: WE, THE PEOPLE OF VAL TELEGGIO
Chapter 3. A geography of Opposites
Straddling uplands and lowlands
How Taleggio cheese failed the Taleggio valley
Chapter 4. The Best Cheese in Italy
PDO Italian Style?
The public trial of Strachitunt
Conclusion of Part II
PART III: DULCAMARA'S SENSES
Chapter 5. Marketing the Sensorium
Slow Food and the Geometry of Val Taleggio
Taliban and Improvers
Chapter 6. Reinventing Stracchino
Deciphering a Meal
Performing Cheese
Conclusion of Part III
Conclusion
References