Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: an integrated analysis; an international consideration of competition and strategy formulation incorporating Japanese and European contributors and drawing on examples of European, Asian and Canadian corporations; concepts and techniques of strategic management which are of practical use; and examples of current research and practice.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
ISBN-13
978-1-55786-243-3 (9781557862433)
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Schweitzer Klassifikation
The concepts of strategy; industrial analysis - assessing profit prospects; intra-industry analysis - segmentation and competitor appraisal; analyzing resources and capabilities; the nature and sources of competitive advantage; competitive advantage - analyzing cost advantage; competitive advantage - analyzing differentiation advantage; competitive advantage and strategy formulation in different industry environments - classifying industries; strategy formulation and implementation in emerging and technology-based industries; strategy formulation and implementation in mature industries; strategy formulation and implementation in global industries; corporate strategy - diversification; corporate strategy - managing the diversified corporation; strategies for the 1990s.
