As a food photographer for 40 years, Joe Glyda has shot everything from appetizers to entrees to desserts. In Food Photography, author Glyda brings his experience as a teacher and professional photographer to the page, instructing photographers how to light food, use unique camera angles, and work with styles and trends to create timeless and mouth-watering images.
Including setup diagrams, toolkits and instruction for editorial imagery, recipe and cookbook images, as well as images for packaging, this book is an essential resource for taking photographs that creatively meet your client's needs. Including invaluable advice on building your team and working with art directors and clients, this one-of-a-kind book is essential for students of commercial photography, food bloggers and professional photographers alike.
Rezensionen / Stimmen
"Joe is a gifted photographer, a world-class communicator, and I've yet to meet anyone better at teaching food photography than Joe, and this book raises the bar for any book like it. There are insights, tricks, and techniques that you only learn from a lifetime behind the lens, and Joe shares them so openly with us. Every page brings another insight, another tip, and another reason to smile. Food photography is an art. A craft. And having the opportunity to learn it from one of the very best is truly a treat, and what Joe has done with this book is remarkable. You'll be able to take his techniques and start taking the types of food photography shots you've always dreamed of. If I had to come up with one word to describe this book, no doubt it would be 'delicious!' Highly recommended for anyone who wants to take their food photography to the next level."
-Scott Kelby, Editor & Publisher, Photoshop User Magazine; Director of Education, KelbyOne, Inc.
"This book is an excellent resource, particularly for those interested in pursuing a career as a commercial food photographer in the advertising industry. The author has a wealth of knowledge and experience which present as a smorgasbord of tips, tricks and techniques to help you to make the most of your images. He also shares detailed insights into food photography teams, individual roles and how a commercial shoot takes shape."
-Fran Flynn, Food Photographer, Designer, Author & Educator
"The perfect food photography instructional book from a professional in the field. The exceptional visuals of food and tools used within the profession will improve the quality of food imagery for photographers and bloggers instantly."
-Amy Brooks Horn, Senior Lecturer of Photography, Northern Arizona University "Joe is a gifted photographer, a world-class communicator, and I've yet to meet anyone better at teaching food photography than Joe, and this book raises the bar for any book like it. There are insights, tricks, and techniques that you only learn from a lifetime behind the lens, and Joe shares them so openly with us. Every page brings another insight, another tip, and another reason to smile. Food photography is an art. A craft. And having the opportunity to learn it from one of the very best is truly a treat, and what Joe has done with this book is remarkable. You'll be able to take his techniques and start taking the types of food photography shots you've always dreamed of. If I had to come up with one word to describe this book, no doubt it would be 'delicious!' Highly recommended for anyone who wants to take their food photography to the next level."
-Scott Kelby, Editor & Publisher, Photoshop User Magazine; Director of Education, KelbyOne, Inc.
"This book is an excellent resource, particularly for those interested in pursuing a career as a commercial food photographer in the advertising industry. The author has a wealth of knowledge and experience which present as a smorgasbord of tips, tricks and techniques to help you to make the most of your images. He also shares detailed insights into food photography teams, individual roles and how a commercial shoot takes shape."
-Fran Flynn, Food Photographer, Designer, Author & Educator
"The perfect food photography instructional book from a professional in the field. The exceptional visuals of food and tools used within the profession will improve the quality of food imagery for photographers and bloggers instantly."
-Amy Brooks Horn, Senior Lecturer of Photography, Northern Arizona University
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
General, Professional, and Professional Practice & Development
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Illustrationen
175 farbige Abbildungen
175 Illustrations, color
Maße
Höhe: 251 mm
Breite: 177 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-1-138-50221-5 (9781138502215)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Joe Glyda has been photographing food, architecture and aviation for over 40 years. He introduced digital photography to Kraft Foods in 1993 and has photographed images for a wide variety of food and for a broad range of markets. Since 1990, Joe has been teaching the art of commercial photography at various venues and institutions, including Professional Photographers of America conventions, Photoshop World, the Texas School of Professional Photography and Imaging Explorations in Canada.
Preface; 1). Introduction to Food Photography; 2). Getting Started; 3). The Players; 4). Lighting; 5). The Setup; 6). Tools of the Trade; 7). Post Production; 8). In Conclusion; Index
