Principally aimed at company executives and staff who have some involvement in sponsorship, this is an attempt to look at what business sponsorship is all about and where it fits into the marketing and corporate communications plan.
Principally aimed at company executives and staff who have some involvement in sponsorship, this is an attempt to look at what business sponsorship is all about and where it fits into the marketing and corporate communications plan.
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Illustrationen
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-7506-0012-5 (9780750600125)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
The benefits of sponsorship; before you consider sponsorship; sponsorship opportunities; managing the sponsorship; identifying and negotiating the right sponsorship; making it work - the method; finding a sponsor; working in sponsorship.
