Obectives and Strategy

An examination of the key issues that determine business behaviour. It covers a range of topics which are essential to understanding business studies, and themes which underpin an analytical and evaluative approach to the subject. It is designed for A Level business studies students, with the aim of developing an in-depth understanding of the subject by highlighting analytical and evaluative issues within this area of business activity. The text also seeks to reinforce and enhance examination skills. It is part of a series of six books, which are accompanied by a Teacher's workbook providing photocopiable mark schemes and suggested answers to all the questions.