Suzy Gershman's Born to Shop London

Each Frommer guide is personally researched and thoroughly updated by a single author or a small team--unlike Fodor's, which compiles their guides on an assembly line. Our approach gives our guides a fun, personal tone and a real person's judgments you can trust. Suzy Gershman is an author and a journalist who has worked in the fiber and fashion industry since 1969 in both New York and Los Angeles, and has held editorial positions at California Apparel News, Mademoiselle, Gentleman's Quarterly, and People magazine, where she was West Coast Style editor. She writes regularly for various magazines and her new essays on retailing are text for Harvard Business School. She frequently appears on network and local television; she is a contributing editor to Travel Holiday.