Suzy Gershman's Born to Shop London

Suzy Gershman is a journalist, author, and global-shopping goddess who has worked in the fashion and fiber industry for more than 25 years. The Born to Shop series, which is now 20 years old, is translated into eight languages, making Gershman an international expert on retail and trade. Her essays on retailing have been used by the Harvard School of Business; her reportage on travel and retail has appeared in Travel & Leisure, Travel Holiday, Travel Weekly, and most of the major women's magazines. She is translated into French for Condé Nast's Air France Madame magazine.
Gershman is the author of C'est La Vie (published by Viking), the story of her first year as a widow living in Paris. She divides her time between an apartment in Montmartre, a small house in Provence, and the airport.

Ethan Sunshine is a 24-year-old male model, rap star, and television journalist who specializes in trends. He joins the Born to Shop team with jersey number 3.

Jenny McCormick, 22, is a graduate student and part-time Born to Shop editorial assistant who reports on young women's interests, fashions, and trends. She carries an expensive handbag.