In this groundbreaking book, members of the world-famous McKenna Group, North America's leading new economy consulting firm, provide the most complete picture, to date, of the B2B business landscape. Working from the controversial thesis that in the new economy all business is e-business, they explain why, in the new economy, anything that can be handled via the Internet should and must be handled via the Internet. They also demonstrate why any company that chooses to ignore the Internet will ultimately face ruin.
Rezensionen / Stimmen
"...Digital Storm is a definitive reference on how to do business online..." (Internet Works, December 2001) "..a comprehensive reference.." (M2 Communications, 28 November 2001) "...a great collection of research and insights at your fingertips..." (The Financial Times, 14 August 2002)
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 23.7 cm
Breite: 16.8 cm
Gewicht
ISBN-13
978-1-84112-168-0 (9781841121680)
Schweitzer Klassifikation
Philipp Gerbert is a Partner of The McKenna Group and is based at its headquarters in Silicon Valley. he has extensive experience in Electronic Business/Electronic Commerce, Internet Infrastrcuture and Innovation Management. He serves large multinationals as well as emerging new players. He is on the board of several Silicon Valley ventures and is a regular contributor to major business publications.
Alex Birch is a Director in the London office of OC & C Strategy Consultants. His particular interest lies in how to exploit new technologies to achieve growth. He advises companies - both large and small - in the telecommunications, media, entertainment and leisure industries. He is on the board of a number of early-stage businesses.
Prologue: the Mystery of the Electronic Marketplace The Digital Storm Executive Summary About the Authors Part I: Storm Warning: The True Force of the Electronic Marketplace A Brief History of Marketplaces -- from Traditional to Electronic The Reshaping of Business Relationships Part II: Under Sail: Current E--Markets Strategies Explained Lightning Strikes -- Electronic Business Hits the B2B Markets Purchasing Platforms Strive to Dominate Procurement Intermediary E--Markets Try to "Deliver It All" Sell--side portals Push Customer Centricity Part III: Long--range Forecast for the Digital Storm Profits in Futurescape Bridging the "Software Gap" Part IV: Your Pilot Through the Digital Storm Plotting Your Course Through the Digital Storm The Racing Line -- Differentiate and Focus. Epilogue
