Endo Gen analyzes Thailand's retail structure in the light of its entire distribution system, examining how changes have affected not only horizontal, competitive relationships between modern and traditional retailers, but also vertical relationships with manufacturers and wholesalers. Rather than focusing narrowly on the urban middle-class consumer market, he considers the markets' income differentials-the "mosaic structure"-which is an indispensable framework for discussing the retail and consumption practices of an emerging economy.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Silkworm Books / Trasvin Publications LP
Zielgruppe
Produkt-Hinweis
Illustrationen
45 tables, notes, bibliog., index
Maße
Höhe: 203 mm
Breite: 152 mm
Gewicht
ISBN-13
978-616-215-057-9 (9786162150579)
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Schweitzer Klassifikation
Endo Gen is associate professor in international relations at Daito Bunka University.
List of Illustrations
Preface
Introduction: The "Distribution Revolution" in Emerging Markets
1. Formation of Thailand's Traditional Distribution System
2. Economic Growth and the Diversification of Domestic Business Groups
3. The Financial Crisis and the Rise of New Retail Formats
4. Have New Retail Formats Really Brought a Distribution Revolution?
5. The Reorganization of Marketing Channels and the Role of Wholesalers
6. Where Is the Thai Government's Distribution Policy Heading?
7. Diversifying Retail and Distribution Industries in a Mosaic-Structured Consumer Market
Appendix
Notes
References
Index
