Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What's next?'
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-1-84334-735-4 (9781843347354)
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Schweitzer Klassifikation
Denise A. Garofalo is Systems and Catalog Services Librarian at Mount Saint Mary College in Newburgh, New York. Denise previously served as Library Director at the Astor Home for Children in Rhinebeck, and held various technology positions at the Mid-Hudson Library System in Poughkeepsie, as well as positions in many other libraries. Denise is a trustee for the Marlboro Free Library in New York and has served on various library committees at the regional and state level. She has presented at international conferences, is a regular reviewer, and writes a column, 'Tips from the Trenches', for the Journal of Electronic Resources Librarianship. She is a peer reviewer for the International Journal of Library Science and the Journal of Library Administration and Management, and has written chapters for many library technology books.
Autor*in
Mount Saint Mary College, USA
Dedication
List of figures
Acknowledgements
About the author
Chapter 1: The whats and whys of social networking for academic libraries
Abstract:
Background
Role on campus
Why social media for academic libraries?
Rewards of social media participation
Chapter 2: How to approach the implementation of social media technologies
Abstract:
Planning
Community-building
Survey of academic librarians using social media
Conclusion
Chapter 3: Case studies of academic libraries and social media networking
Abstract:
Libraries
Analysis of the experiences shared in case studies
Chapter 4: First steps
Abstract:
Strategy for implementing social media
Skill set defined
Sample social media policies
Chapter 5: Make the connection: posting on social media
Abstract:
Just DO it
Basic Facebook how-to section
Basic Twitter How-to Section
Chapter 6: Evaluating the impact of social media in academic libraries
Abstract:
How to evaluate
What to evaluate and what tools to use
Mid-course adjustments
Chapter 7: Closing thoughts
Abstract:
Appendix 1: Survey questions
Appendix 2: Case study questions
Appendix 3: Tools and resources
Glossary
References
Bibliography
Index
