The second edition of this highly successful graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition gained widespread recognition particularly because of its rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an improved, more detailed instructor's manual, a disk and a case book.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
ISBN-13
978-1-55786-514-4 (9781557865144)
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