Provides advice for publishers, producers and software developers on all aspects of the law affecting multimedia production, finance, sales, marketing, distribution and co-ventures, supported by case histories and examples. From understanding buying and selling rights, to creating products or services, to producing and protecting and distributing those products or services, through to forming joint ventures and other alliances and raising finance, the legal aspects are presented in a user friendly and accessible way. A key feature is the case study material to learn from others' successes and failures.
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Verlagsgruppe
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Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-1-85713-027-0 (9781857130270)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Understanding multimedia rights. Buying and selling multimedia rights. Creating a multimedia product or service. Producing and distributing a multimedia product or service. Protecting a multimedia product or service. Joint ventures and other alliances. Raising finance.
