This book provides valuable insights into the challenges faced by businesses striving for survival during the COVID-19 pandemic. It presents the grave issues encountered during the pandemic, highlighting the threats and the strategies adopted to seize opportunities in adversity. Through a case-based approach, the book explores recent trends, issues, and best practices in Corporate Governance, Corporate Social Responsibility, Information Technology, Psychological Stability, Marketing, Human Resource Management, and Sustainability.
The primary objective of this book is to help readers comprehend the strategic management practices essential for business survival during times of crisis. It examines the innovative approaches and practices adopted by businesses during the pandemic and evaluates their effectiveness in ensuring sustainability. The authors analyze sustainable issues from both subjective and objective dimensions, offering a comprehensive understanding of sustainable practices in the corporate world.
Each chapter of the book presents strategic applications of innovative practices and trends in various management fields. The narratives present strategic case studies in marketing management, human resource management, financial management, and supply chain management, providing valuable insights for aspiring managers, practitioners, and researchers alike.
Sprache
Verlagsort
Zielgruppe
Illustrationen
61
10 s/w Abbildungen, 61 farbige Abbildungen
XVII, 412 p. 71 illus., 61 illus. in color.
Maße
Höhe: 241 mm
Breite: 160 mm
Dicke: 29 mm
Gewicht
ISBN-13
978-981-96-5414-7 (9789819654147)
DOI
10.1007/978-981-96-5415-4
Schweitzer Klassifikation
Soumik Gangopadhyay, BBA Professor at IEM-Kolkata, holds a PhD, MBA (Marketing & Health Systems), and Bachelor of Pharmacy. With 23+ years' experience in academia and industry, he's trained senior defense personnel and corporate executives (CESC, Eli Lilly, etc.). He's published in indexed journals (Indian Journal of Marketing, etc.) and reviewed for journals like "Health Education." He's authored/edited book chapters and an edited book on sustainable management. Awards include Excellence in Research (2022-23) and ZYDUS CADILA Gold Medals.
Soma Sur, former Dean of Xavier Business School, Kolkata, has 30+ years' experience in postgraduate management. A PhD and MPhil in Management, she holds an MBA in Marketing and BSc (Physics). She's coordinated PhD programs, trained in organizations (NKDA, NTPC, etc.), and published in national/international journals. She's authored/edited books, including one on sustainable management, and reviewed for various publishers. She's presented at international conferences (Loyola Marymount, etc.).
Dr. Rabin Mazumder is a Professor and Head of the Business Administration Department at IEM Kolkata. A PhD in Management and MBA in Marketing, he holds an MSc in Economics. He is a prolific researcher publishing in leading journals (Journal of Retailing and Consumer Services, etc.) on consumer behavior, marketing, and policy. He's a series editor for "Contemporary Management Practices" and has authored/edited multiple books. He's presented at national/international conferences and supervised industrial projects.
Saugat Ghosh, Assistant Professor at Xavier Business School, holds a Master's in English and Business Management, and a PhD in Business Management. He's published extensively in international journals and edited books, authored a book on brand personality, and presented at international conferences (IIT-Delhi, Clute Institute). He's received Best Paper awards and has experience guiding doctoral scholars.
